FOR IMMEDIATE RELEASE
Casa Smith Holdings, LLC Officially Announces Formation in St. Paul, Minnesota
St. Paul, Minnesota – March 26, 2026 — Casa Smith Holdings, LLC proudly announces its official launch as a registered limited liability company in the State of Minnesota. The company was formally registered on February 16, 2026, and today marks its public debut from St. Paul, Minnesota, the city where its foundation was established.
Casa Smith Holdings, LLC is a dynamic holding company created to oversee and grow a diverse portfolio of assets, brands, and companies rooted in culture, entrepreneurship, and family legacy.
At the helm of the organization are:
- President: Karla Smith Guzmán
- Chief Operating Officer: Bobby B. Smith
Mission & Vision
Casa Smith Holdings exists to provide unique, desired, and meaningful products that celebrate culture, creativity, and the enduring bond of family. Inspired by the Smith family’s heritage and entrepreneurial vision, the company is committed to building brands that resonate deeply with communities and future generations.
The organization’s long-term strategy centers on cultural representation, innovation, and sustainable growth across multiple industries.
Portfolio & Brand Initiatives
PequeLibros
A children’s book application designed to inspire young readers — especially Latino and Spanish-speaking children — to discover the joy of reading. PequeLibros aims to:
- Strengthen literacy skills
- Expand creativity and imagination
- Promote educational development
- Celebrate Spanish language and Latin culture
Through culturally relevant storytelling and engaging digital experiences, PequeLibros seeks to empower the next generation of readers.
Espíritu Latino Launches to Celebrate Latin American Culture Through Distinctly American Holidays
Espíritu Latino, a new creative design and merchandise company, proudly announces its launch with a bold mission: to celebrate the beauty, creativity, and cultural richness of Latin America through uniquely American holidays and everyday cultural expression.
Espíritu Latino specializes in culturally inspired designs for major United States holidays—including Independence Day, Thanksgiving, Christmas, Valentine’s Day, and more—reimagined through the vibrant lens of Latin American heritage. The company creates apparel, digital art, seasonal merchandise, and custom designs that honor traditions from across Latin America while embracing life in the United States.
“At Espíritu Latino, we believe culture is not something you leave behind—it evolves and shines in new spaces,” said the company’s founder. “Our designs celebrate the pride of being Latino in America. We are here to honor both heritage and home.”
A Fusion of Cultures Through Design
Espíritu Latino stands at the intersection of identity and celebration. Its collections blend traditional Latin American symbols, colors, textures, and storytelling with the spirit of American holidays—creating pieces that resonate with bicultural families and communities across the country.
From Día-inspired Fourth of July designs to Navidad collections with a modern American twist, Espíritu Latino brings authenticity, pride, and creativity to the seasonal marketplace.
The brand’s offerings include:
- Holiday-themed apparel and merchandise
- Cultural celebration collections
- Community solidarity designs
- Custom artwork and collaborative projects
- Year-round Latino pride apparel
Designed for Community and Connection
Espíritu Latino’s designs reflect the lived experience of millions of Latino Americans—families who celebrate American milestones while carrying forward the traditions of Mexico, Central America, South America, and the Caribbean.
The company’s creative direction embraces:
- Bold color palettes inspired by Latin American artistry
- Modern, merch-ready typography
- Symbolic storytelling through illustration
- Messages of unity such as “We Are MN” and other community-driven campaigns
By weaving cultural identity into American traditions, Espíritu Latino creates products that speak to belonging, pride, and unity.
More Than Merchandise
Espíritu Latino is more than a brand—it is a movement rooted in representation and creative empowerment. The company aims to collaborate with Latino artists, support cultural events, and expand awareness of Latin American heritage through thoughtful design.
As Latino communities continue to shape the cultural fabric of the United States, Espíritu Latino stands committed to amplifying that influence through art, apparel, and celebration.
About Espíritu Latino
Espíritu Latino is a creative design and merchandise company dedicated to celebrating Latin American culture within the context of American holidays and everyday life. Through bold, meaningful design, the company honors heritage, creativity, and community across generations.
RAIZA announces its official launch, introducing a brand built on identity, heritage, and the unwavering discipline that defines modern women. More than apparel, RAIZA represents the quiet power that grows from within — the kind of strength that is earned long before anyone sees it.
RAIZA is born from unseen strength.
From the woman who trains when no one is watching.
From silence, discipline, and inherited resilience.
The brand stands on the belief that strength is not the result of circumstance — it is rooted in origin, shaped by experience, and cultivated through dedication.
RAIZA does not create strength. It reminds women that they already possess it.
BORN STRONG.
BRAND ARCHETYPE
Primary Archetype: The Modern Warrior
- Confident
- Disciplined
- Elegant
- Strong — without the need for noise
Secondary Archetype: The Creator
She builds her body, her life, and her legacy.
Not aggressive — powerful in her calm.
In essence, RAIZA blends the strategic minimalism of luxury activewear with a narrative of mental strength and community, enriched by a modern Latin identity.
FOUNDER STORY
RAIZA was created by Karla Mariana Smith Guzmán, a woman whose mixed heritage represents strength passed down through generations. Built discipline and lived resilience shape the brand’s soul.
“RAIZA was founded on the understanding that true strength is not built from the outside, but from within. It is for women who train their body and their character.”
Through this origin, RAIZA becomes more than apparel — it is identity, heritage, and endurance.
BRAND LANGUAGE FOR SOCIAL & DIGITAL
- “Discipline is your root.”
- “Strong isn’t a trend. It’s essence.”
- “Train your origin.”
- “Firm from within.”
- “It’s not fashion. It’s identity.”
RAIZA enters the market with a clear vision: to elevate women not through trends, but through identity. The brand’s strength lies not in what it sells, but in what it represents — resilience, heritage, discipline, and the power cultivated quietly over time.
RAIZA has the potential to become a defining brand for women who live their strength, not just display it.
Future Growth & Investment Strategy
Casa Smith Holdings, LLC also plans to pursue expansion opportunities including:
- Strategic real estate investments
- Development of the AfroMexicano brand
- Launch of a YouTube media channel
- Additional ventures aligned with culture, entrepreneurship, and community impact
Building Legacy Through Culture
Founded on the belief that culture and family are powerful forces in business and community-building, Casa Smith Holdings aims to create lasting value while honoring heritage and identity.
“This is more than a company launch — it is the beginning of a long-term vision centered on family, culture, and opportunity,” said President Karla Smith Guzmán. “We are building something that reflects who we are and the communities we represent.”
Chief Operating Officer Bobby B. Smith added, “Casa Smith Holdings is structured for growth. We are focused on thoughtful expansion, strategic investment, and delivering products people genuinely want and connect with.”
About Casa Smith Holdings, LLC
Casa Smith Holdings, LLC is a Minnesota-registered holding company headquartered in St. Paul. The company manages and develops culturally driven brands and business ventures with a focus on family values, innovation, and community impact.
For media inquiries, partnership opportunities, or investment discussions, please contact:Casa Smith Holdings, LLC
St. Paul, Minnesota
Email: contactus@casasmithholdings.com